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Welcome

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Welcome

 

Hello

Welcome to the Yes Lab_

We’re a bunch of intrapreneurs who build & partner with start-ups to create products of the future for Optus.

We explore customer problems and find new ways of solving them through pushing the boundaries of technology & innovation.

Come on in_

 
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Projects


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Projects


 

Ultimately we build products: From small experiments, to prototypes, to fully developed products. As you can imagine, not everything works out the way it was intended but that's the innovation game, so we are proud of our failures too. And some things are so exciting we want to keep them a secret that little bit longer.

Below are a few projects in the pipeline which are in various phases of build, traction, scale or shut down. The process is iterative so we are always refining, pivoting but most of all learning. 

 
The mobile app that earns Optus prepaid customers Xtra data for viewing ads

The mobile app that earns Optus prepaid customers Xtra data for viewing ads

Donate your excess data to those who need it most

Donate your excess data to those who need it most

A connected home device to end your wifi blackspot troubles

A connected home device to end your wifi blackspot troubles

An Augmented Reality music experience

An Augmented Reality music experience

A shark detection buoy that notifies lifeguards of current threat levels

A shark detection buoy that notifies lifeguards of current threat levels

An innovation community to help shape products of the future

An innovation community to help shape products of the future

A tracking device to keep you little ones safe

A tracking device to keep you little ones safe

A mobile app that uses network data to determine what's currently happening around you

A mobile app that uses network data to determine what's currently happening around you

Partnering with ATP Innovations to collaborate with start-ups through their Multiplier Program

Partnering with ATP Innovations to collaborate with start-ups through their Multiplier Program

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How we work


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How we work


At Yes Lab we work in a super fast paced design cycle. We take ideas from small thought bubbles to working prototypes as fast as we can in order to gain real feedback from consumers. Adopting design thinking practices and agile principles, each idea is validated before MVPs are built and tested. Those which gain traction will ultimately get scaled and those that don't are celebrated as great learning experiences and sent to our graveyard.

Problem

Our ideas are always deep-routed in real customer truths. We make hypothesis, before validating through research, focus groups or just talking to some people out in the real world

SOLUTION

We brainstorm, write on sticky notes, build prototypes, challenge each others thinking, and hopefully solve our problem multiple ways. When we think we have the answer, we ramp up quickly, build an MVP and get it into testing

validation

We usually test our products with a small, select group of people (part of which is a dedicated beta_ test group) who provide us feedback allowing us to iterate along the journey

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scale

If our test phase is successful we then look to how we can scale them to the next phase whilst keeping true to our continuous development and build, measure, learn philosophy. Then we all have a beer and move onto the next one

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Meet the team


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Meet the team


Nick  Leader the wolfpack. The thinker.

Nick 

Leader the wolfpack. The thinker.

Guillaume The tech guru. His IT game is strong. 

Guillaume

The tech guru. His IT game is strong. 

Ally The story teller. She likes to write things down. 

Ally

The story teller. She likes to write things down. 

Dean Always on the hunt for the next big thing 

Dean

Always on the hunt for the next big thing 

Nick  A product CEO. Builder, maker, shaker. 

Nick 

A product CEO. Builder, maker, shaker. 

Glen A product CEO.  Part-time human guinea pig.  

Glen

A product CEO.  Part-time human guinea pig.  

Constanza The mastermind behind our fancy style 

Constanza

The mastermind behind our fancy style 

 

From the blog


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From the blog


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Get in contact


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Get in contact