‘Okay – grab your Post-it notes, because we are going to ideate on how we might benefit from Drones’
We’ve all been there, right? Ideation sessions so often suck! And when was the last time a broad-topic Post-it note workshop actually generated a brilliant idea anyway?
The fact is, brainstorming sessions with vague customer problems almost always produce broad or all too obvious solutions.
So, what happens if you severely restrict the options to solve a problem – and back your brain into a corner?
It comes out fighting.
By way of comparison, when you're trying to build muscle mass in the gym, you won't get anywhere just doing what’s comfortable. You need place the muscle under stress, constrict its movement and load it with weight for it to grow.
To increase your brain’s neuroplasticity in the same way – and have a little fun while we’re at it – the Yes Lab created WorstThoughtFriday! Or as we like to call it, WTF!
Why WorstThoughtFriday!? Well firstly, there is absolutely no expectation that the ideas generated will be any good – in fact, the worse, the better. Your brain is free to go as off-piste as you wish.
However, the inputs (the customer, situation and technology) will be extremely limited – that’s what creates the stress, and hopefully, the magic.
Lastly, it can only be played on Fridays – ideally with a drink or three.
Wanna give it a go? For a limited time, you can get a free download. Just fill this quick form and it's all yours.