There are a lot of cool things happening in the Optus music space, but to cut through the noise, we wanted to promote it in a completely unique way.
So Emerging ARtist was born. Using a purpose-built videogrammetry rig, we were able to capture a musician performing from every conceivable viewpoint – allowing us to create a 3D holographic version of them. This was then augmented into reality using a mobile or tablet to produce the finished result.
We delivered a POC in May 2016 and are now looking at the next steps.